All case studies
Campaign Plumbing USA Pacific Northwest
Confidential — details anonymized
312% organic traffic lift for a regional plumbing brand
Subject: Multi-location plumbing brand · 9 months
+312% Organic traffic in 9 months
Monthly organic sessions
4,200
6,900
12,100
17,350
Month 0 Month 3 Month 6 Month 9
The campaign began with a familiar problem: a strong local brand with reputation and reviews to spare, but a website that couldn’t rank outside its single home city.
Audit findings
[Several specifics redacted at the partner’s request.]
The site had been built for one location and then duplicated awkwardly across service areas, leaving thin content, duplicate meta, and a muddled internal link graph.
What we shipped
- A programmatic city-page architecture covering every service area, generated from a single content template with locally-relevant variables.
- LocalBusiness and Service schema across the property — properly nested, not just bolted on.
- An internal linking restructure that funneled equity from the homepage and blog content to the highest-converting service pages.
- A citation cleanup pass to fix NAP inconsistencies that had accumulated over years.
Outcome
By month nine, qualified organic traffic had more than tripled and booked service calls were up 184% year-over-year. The site now ranks in the top three for 47 priority local terms.