Operating playbooks for agencies that resell SEO: pitching it, delivering it under your brand, reporting, and retention. The business-of-SEO layer, separate from our SEO how-to guides.
Where most SEO is won or lost: the pitch, the report-review call, and framing scope and price so deals close.
White-label work that holds up in front of your client, so the deliverables carry your name.
White-label audits for agencies that want to sell SEO without an in-house SEO team. What you send, what comes back, the three audit types and what each is for, the difference between a tool that finds issues and an audit that decides what to do, and the questions to ask before you put your brand on someone else's audit. With examples.
What a white-label SEO report should contain, what to check before you trust a platform's branding, how much control you should have over what each client sees, the delivery options, and where the platforms fit. With examples.
What AI agents can take off your team's plate, where a person still has to approve the work, and how to tell a good agent platform from a demo.