- Content & link planning
- Each month your strategist reviews performance and the competition, then sets the content and links for the month ahead. Planning from live data rather than a fixed list keeps every piece pointed at the pages and searches that will move the needle.
- Strategist task planning
- The competitive gap sets the next best actions: onpage, technical, local or off-page tasks. Working the gap in order sends effort where the business is furthest behind, not where the work is easiest.
- Specialist work execution
- Our specialists work through the planned tasks. Volume varies with complexity, implementation time and approvals. This is where the plan becomes real changes on the site and in the market.
- Performance review
- A weekly look at what is happening right now: rankings, traffic and leads, to catch any negative impact early and carry the wins to other areas of the campaign. Rankings move constantly, so a weekly review means a problem costs days, not a quarter.
- Big picture review
- A strategist steps back from the day-to-day numbers and asks: what else, and what different? Where the performance review keeps the campaign on track, this one changes the track, looking for ways to stand apart rather than only close the gap.
- Campaign monitoring
- Technology and AI watch the site and its market every day for issues and opportunities, raising alerts that become tasks or conversations. Continuous monitoring means a broken page, a lost ranking or a competitor move is spotted the day it happens.
- Content pieces
- Written, optimized and published on the client's site: blog posts, geo pages and service pages. The plan sets how many a month; the strategist spends them where the campaign needs them.
- Backlinks
- Editorial links built to the site each month from our publishing network, DA20+ as standard.
- Business Profile posts
- Posts published to the client's Google Business Profile to keep it active and fresh. Counted by the month, published through the week: about 2 a week on Tiny, about 3 a week on Typical, about 5 a week on Turbo.
- Citations
- Local directory listings built each month with consistent business details.
- Live reporting dashboard + AI visibility tracking
- A real-time view of rankings, traffic, conversions and the work being done, shown under your brand, plus AI visibility tracking: what ChatGPT, Claude, Gemini and Perplexity recommend for the client's market, sampled against competitors. You and your client can log in any time.
- Technical crawl review + fixes
- Each month we run a full technical audit and fix what it finds. The commitment is a 95%+ health score with zero critical errors.
- Tracked keywords
- Keywords tracked per campaign with rankings in the dashboard: 40 on Tiny, 75 on Typical, 100 on Turbo.
- Website changes implemented for you
- Our team applies the on-page and technical changes we recommend. Off, your team implements them from our briefs. Each plan shows what it adds a month.