White-label SEO for agencies

White Label SEO,
Run Under Your Brand

You sell it and own the client. We run the strategy and the work under your brand, build you a productized service to sell, and keep you ahead of every client conversation with live tracking and proactive alerts. We never show up. You just look brilliant.

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Under your brand Any budget Free discovery
What It Is

SEO Your Agency Sells. A Team You Never Have to Hire.

White label SEO is the arrangement where a specialist provider does the search work and your agency delivers it to the client under its own brand. The client sees one company, one invoice, one point of contact. The provider stays invisible, and you keep the margin between what you pay and what you charge.

We are that provider. We build the strategy with you, shape a productized service around how your agency actually sells, and run the campaigns under your name. You keep the relationship, the pricing, and the margin.

The Three Models

White Label SEO Is Three Different Things

The phrase covers three business models, sorted by how much of the work and thinking you keep versus hand over. Agencies pick the wrong one constantly: cheap fulfillment when they needed a strategist, or partner rates for hands they could have ordered à la carte.

Fulfillment desk

You bring strategy and sales. They execute the tasks you order, à la carte or by the hour.

Who does the work

YouProvider

Best for

You have strategy and want cheap hands.

The HOTHSEOResellerE2M Solutions
Managed campaigns

They run per-client strategy and execution, invisibly. You still sell it and train your team.

Who does the work

YouProvider

Best for

You want delivery off your plate.

Semify
Strategic partner

They run strategy and execution and back your sales. You own the client and the pricing.

Who does the work

YouProvider

Best for

You want to grow the SEO line.

BoostabilityThat! CompanySEO Brothers
Fulfillment desk Managed campaigns Strategic partner
Who owns strategy You The provider The provider, with you
Who sells the work You You You, with their support behind you
Trains your team No No Sometimes
Typical pricing Per deliverable or per hour Monthly package per client Per campaign, sometimes plus a partner-level fee
Best when You have the strategy and want cheap hands You want delivery off your plate You want to grow the SEO line

Reseller versus provider

The terms get used loosely. The reseller is you, the agency: you resell SEO to your clients under your brand and keep the margin. The provider is the company doing the work behind you. In the fulfillment model, reselling really is passing an invoice along. In the partner model you still sell, hold the relationship, and decide what the client is worth. The provider makes you more capable, but the client is yours.

Where we sit

We run the strategic-partner model. If you already have an SEO strategist and just want hands, we are not the cheapest fulfillment desk and we won't pretend to be. If you want a partner who helps you sell, deliver, and grow, that is the entire point of us. Treat the logos above as an illustration of each model, since competitor offerings shift.

Who This Is For

Built for Agencies Whose Clients Keep Asking for SEO

You already know how to win clients and run the relationship. You just don't want to build and babysit an SEO team to keep them. We plug in at your level, whether you've never sold SEO or you've sold it for years and need to scale.

PPC & paid media agencies

You already run monthly calls and report on performance, so adding SEO is natural. You just don't want to staff the discipline. We slot in behind your existing client rhythm.

Web & development studios

You build the sites and clients expect them to rank. You resell our SEO as the natural next step after launch.

Branding & creative shops

You're brilliant at one-time projects but less sure about the ongoing monthly report conversation. That is exactly where we lean in hardest, so recurring revenue stops feeling foreign.

You're our kind of partner if:

  • Your clients keep asking for SEO and you'd rather sell it than send them elsewhere
  • You already know how to win clients and manage an ongoing relationship
  • You don't want to hire, train, and manage an in-house SEO team
  • You want recurring revenue without becoming the SEO expert yourself
  • You've never sold SEO and want a partner to start, or you've sold it for years and need to scale
  • You'd rather sell outcomes than manage specialists
Never Get Blindsided

Walk Into Every Client Call Knowing More Than They Do

We built the software to stop the worst moments in this business: the client call you weren't ready for.

On the call, scrambling

“So... what have you actually done this month?”

Your portal

Every deliverable, logged

Every piece of work on every campaign is logged in your portal as it ships, down to the smallest detail. You walk into the call knowing exactly what's been done, and you choose what the client sees and what stays behind the curtain.

Caught flat-footed by a decline

“Rankings dipped. What are we going to do about it?”

Roadmap & initiatives

An answer that's already written down

The roadmap lays out the concrete work ahead: content, links, topics, anchor text, even scheduled GBP posts. The initiatives go further, naming the objective, how it ladders to the campaign's goals, and the pieces we believe will get there. The 'what are you going to do about it' answer is ready before they ask.

Blindsided by something you should've caught

“How did you not notice my site was down?”

Monitoring

We catch it before the client does

Scheduled checks watch each campaign automatically: site crawl, technical health, page speed, the Business Profile, priority keywords moving in or out of the top three and page one, plus traffic and conversion drops that also surface broken tracking. You pick what you're alerted on. We get pinged and so do you, so you bring it to the client first.

Never be the last to know again

That's what the software is for. Book a free discovery and we'll show you the work log, the plan, and the monitoring in action, all under your brand.

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Free Discovery

Every Prospect Starts With a Report You Can Sell From

Add a prospect and a discovery runs on their site: technical audit, content and link comparison against the competitors they name, the keywords they should own, and which AI assistants recommend them today. It lands as a shareable report under your brand, with the campaign proposal attached, so you walk into the pitch with findings.

Discoveries are free on every account, paid or not.

Run one on a real prospect
The summary page of a discovery report for a pizza restaurant: on-page, content, and off-site assessments with key takeaways
What You're Reselling

Full-Stack SEO, Delivered as Your Team

Every part of an SEO campaign, run under your brand. Resell the whole stack or just the pieces you need.

Campaign strategy

We build the strategy with you, keyed to the client's market and the intents that actually move leads. You stay in the conversation; we do the thinking and the work.

Content & on-page

Recurring content and on-page work that targets the terms worth winning, written to rank and to read like the client's own brand.

Link building

Links built to move rankings. Never resold PBNs.

How we build links

Local & Google Business Profile

Map pack, GBP, citations, and service-area pages. Local is what we do best, including multi-location and franchise at scale.

Our local SEO framework

AI search (GEO & AEO)

Yes, we run AI SEO. We earn citations in AI Overviews, ChatGPT, and Perplexity as a layer on the organic foundation, measured by leads.

White-label AI SEO

Technical SEO & audits

Crawl health, Core Web Vitals, schema, and the fixes that let the rest of the work pay off, on whatever platform the client is on.

Reporting under your brand

A live portal on your own domain showing the work, the rankings, and the leads. Your client sees your brand, never ours.

AI Visibility

Who the AI Assistants Recommend, Measured

Every discovery and every campaign asks ChatGPT, Claude, Gemini, and Perplexity the questions a buyer would ask, several times over, and records who gets recommended: your client or their competitors, and which sources the assistants lean on. The gap becomes the plan.

An AI visibility report showing the questions buyers ask, how often each of four AI assistants recommends the client versus two competitors, and which third-party sources the recommendations come from
Sales Enablement

We Help Your Agency Sell SEO

We set up your whole sales side, from the collateral and pricing to training your team, so SEO becomes something your agency owns and sells with confidence. Most providers stop at the work.

Branded collateral & pitch decks

One-pagers, pitch decks, and proposals in your branding and your voice, ready to drop into your next sales call. You walk in looking like you've sold SEO for years.

An offer built around how you sell

We sit with you and shape the offer, deliverables, and positioning to your market. Bundle SEO into a retainer, sell it on its own, or attach it to a website build. Want a productized service you can repeat, or fully custom proposals per client? We work either way.

Pricing built to scale

We help you structure pricing that protects your margin across every client, from a single local campaign to a multi-location program. You set the price. We make sure the model holds as you grow.

Positioning support

Never sold SEO before? We help you frame it: where it fits in your lineup, what to promise, and how to talk about results without overpromising.

We train your team to sell it

We onboard your sales and account managers on the product itself, so they can pitch it with confidence and handle the first round of questions without reaching for us.

SEO training, straight from our managers

Our SEO managers host training webinars and meet with your account managers directly when your team needs to go deeper, explaining how SEO actually works so they can field technical client questions like the experts you're presenting them as.

They've been really great at working with us to develop a process that really is seamless and works well for us, and helping us understand how we can bring the most benefit to our clients.
JF Joy FraserCreative Director, Roddis Communications
How the Work Gets Done

Agentic SEO, Guided by Humans

We lean on AI tooling and data harder than anyone, which is how the plans cost what they cost. Behind every campaign is still a team of people who review the work and stand behind it with you.

Agents

Do the volume

Research, content, technical fixes, local work, links, monitoring, and reporting run every day on the Tideworthy platform, for every client on your book at once.

Our team

Steers, checks, and backs you up

A strategist sets the direction and our people review the work before it ships. When your client asks something hard, we help you answer it with confidence. That is what support means here.

You

Own the client

You sell it, hold the relationship, set the retail price, and approve what ships from inside your portal. Nothing client-facing goes out without you.

Why Partner With Us

What Separates a Partner From a Fulfillment Desk

Plenty of providers will run your tasks. A few will even join your sales calls. Here is what actually makes the difference.

We stay invisible

We don't put our name or face on your client calls, because the moment we do, your client is one search away from learning you subcontract. We back your sales from behind and let you stay the only name in the room.

Local service businesses first, any budget after

Local service businesses are our bread and butter: the map pack, the Business Profile, service-area pages, multi-location and franchise accounts. For one partner we onboarded around 100 of them in a single month and grew it to roughly 400 active campaigns. We also run $5K and $10K monthly campaigns, including for publicly traded companies, so a mixed book is no problem. But local is where we are strongest.

We make you the expert

We build your offer, your collateral, and your team's confidence, so SEO becomes something your agency owns. Most providers hand you deliverables and leave the selling to you.

A named team on your accounts

You get SEO managers who learn your accounts and treat the results like their own. For everything your client can see, they are your in-house SEO team.

Adam Bate, co-founder of SEO Brothers Devon Bate, co-founder of SEO Brothers
Two Brothers, One Team

You're partnering with people

Adam and Devon Bate started SEO Brothers in 2015 and still run it today, from Halifax, with a team of twenty plus behind them. Adam sets the SEO strategy and runs how the work gets delivered; Devon runs the partner side and the systems that keep campaigns measurable. When you partner with us, these are the people accountable for it.

You and your company were hands down the best partners we ever worked with, and I appreciate all the support over the many years together.
JH Jeff Horst, CFEFormer CEO, RocketBarn

Ready to put SEO under your brand?

Start with a free discovery. We'll look at your portfolio, shape the right offer around how you sell, and show you the margins.

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What to Expect

How the Partnership Actually Runs

Once you're set up as a managed partner, every campaign follows the same rhythm: clear goals, defined initiatives, and a hypothesis-test-iterate loop you and your client can watch in real time.

Partner onboarding · set up once

01

Discovery & fit

We learn your agency: your niche, how you sell, and the margin you need. This is about your whole agency, and there is no drawn-out sales cycle.

02

We build your service and sales kit

We shape the offer, pricing, and positioning around how you sell, then hand you the branded collateral and pitch decks to take to market. Most partners want a productized service they can repeat; if you'd rather we build full custom proposals per client, we do that too.

03

We enable your team

We onboard your sales and account managers on the product, run an SEO training session so they can speak to the work, and stand up your branded portal on your own domain.

Every campaign · ongoing

04

Campaign onboarding & initiatives

For each client you sign, we set the goals and define the initiatives: the strategic direction for the campaign, aligned to the client's market and what actually moves leads.

05

We run the work under your brand

Strategy, content, links, local, and technical SEO, delivered as your team. You and your client review and approve in the portal as work ships.

06

Hypothesis, test, iterate

Every initiative is a hypothesis. We measure it against leads and adjust: double down on what's working, change what isn't. The campaign keeps moving in the right direction.

A campaign's setup phase in the partner portal: the current phase checklist alongside what to expect from the campaign process, from monthly planning to daily monitoring
Honestly, working with the SEO Brothers has been incredible. The process is great and I always know what I'm getting on every single project.
RG Rob GillanOwner, Red Ear Media
Before You Choose a Provider

How to Choose, and Where It Breaks

Work through the questions in order. The answers point to a model. Then read the failure modes, because the honest ones rarely make it into provider marketing, ours included.

Four questions that point to a model

  1. Do you have SEO strategy in house?

    If yes, and you just need capacity, a fulfillment desk is the cheapest right answer. If no, rule it out: a fulfillment desk will execute your bad brief flawlessly.

  2. Do you want to sell more SEO, or just deliver what you already sell?

    If you mostly need delivery handled, managed campaigns fit. If growing the SEO line is a real goal, a partner who helps you sell pays for itself faster than the margin difference suggests.

  3. What does your client book look like?

    A book of small, similar local clients is well served by a volume shop. A mixed book with high-value clients needs a partner fluent across budgets.

  4. What is your honest margin target?

    Fulfillment gives the fattest paper margin but the most hidden labor, since strategy and QA are yours. Calculate margin after your own time.

Ask any provider before signing, regardless of model

  • Who owns the end client if we part ways?
  • Is there a contract or lock-in?
  • How do you build links, specifically?
  • Can I see exactly what work was done?

Vague answers to any of those are the answer.

Where white label SEO breaks down

Quality drift

Cheap content and cheap links are cheap for a reason. The first month looks fine; the drift shows up over a quarter, and you are the one explaining why.

Margin compression

A provider that needs constant rework, or communicates slowly enough to burn your account managers' hours, eats the margin that justified the arrangement.

Communication lag

When the provider sits between you and the work, every client question becomes a relay. Slow relays make you look slow.

The resold-link risk

Some fulfillment shops resell low-quality private blog network links. If a provider is cagey about how links are built, assume the worst and ask harder.

The reveal

The deepest risk is the client discovering there is a provider behind you, usually through a leaked report or a botched handoff. A good arrangement is invisible by design. A cheap one leaks.

What We Need From You

A Real Partnership Goes Both Ways

We carry the SEO. We need a few things from you so the work matches what your client was sold.

Clear priorities

Tell us what matters most for the business and what each client actually expects. The sharper the priorities, the sharper the strategy.

Aligned promises

We need to know what you've promised clients and how it's packaged and priced at retail, especially when we didn't write the proposal, so delivery matches the sale.

One team

Treat us like part of your agency and we'll do the same. The partners who win biggest loop us in early.

SEO is a hypothesis we test

We work like investors: we form a hypothesis, test it, measure it against leads, and when something doesn't land we change it and push past it. Search isn't a straight line up, and anyone who promises one is selling you something. What ranked last year may not rank next year. Expect some volatility along the way, and never complacency. We'd rather move you in the right direction with the odd dip than sit still and watch rankings quietly rot.

High-Value Clients

Ecommerce and Enterprise, Handled

We run both, so you can sell them with confidence. The biggest accounts your agency can carry are also the hardest to deliver.

Ecommerce SEO

Category and product-level SEO for online stores, with the technical and content depth ecommerce demands. Built to scale across large catalogs without losing the rankings that drive revenue.

Enterprise & multi-location

Enterprise organic and multi-location or franchise programs across many sites and markets, including publicly traded clients. See our franchise and multi-location guide.

Wholesale Partner Pricing

Priced for Partners, Marked Up by You

Three managed-campaign packages. These are the partner rates you pay and resell at your own price. Add extra locations, content, and links as you need them.

Tiny

$299 /mo wholesale

The base managed campaign. Right for a single-location business in a low-competition market where steady fundamentals win.

  • 2 backlinks and 2 content pieces a month
  • 9 Business Profile posts a month
  • Specialist work twice monthly
  • Best for low-competition local
Most popular

Typical

$399 /mo wholesale

Our most-quoted package. Full local campaign with content, links, Business Profile activity and citations, worked weekly.

  • 4 backlinks and 4 content pieces a month
  • 13 Business Profile posts a month
  • Specialist work weekly
  • Best for most local businesses

Turbo

$624 /mo wholesale

The most content, links and Business Profile activity we run on one campaign. For tougher markets, or when speed matters more.

  • 6 backlinks and 6 content pieces a month
  • 22 Business Profile posts a month
  • Specialist work weekly
  • Best for competitive and multi-location markets

This is a summary. The complete rate card, add-ons, and website builds live on the pricing page.

How the wider market prices each model

Fulfillment, à la carte
Per deliverable. Roughly fifty dollars for a blog post to a few hundred for a link or press release. You assemble and mark up.
Fulfillment, hourly
A block of hours or a monthly bucket, often starting in the high hundreds a month and rising with the hours committed.
Managed campaigns
Monthly per client, frequently quote-based, with public starting points in the few-hundred-dollar range and climbing with scope.
Strategic partner
Per campaign, much like managed, sometimes with a partner-level arrangement on top. Retail tiers run from a few hundred to a couple of thousand a month per client.

Treat these as the shape of each model, since prices move. The cheapest model on paper is rarely the cheapest once you price your own time.

Bundle It

Need websites too?

Pair SEO with fast, white-label websites built on Astro and Cloudflare, editable by your clients and resold under your brand. A new site plus an ongoing campaign is a clean, recurring package.

See white-label web design
Common Questions

White Label SEO FAQ

What is included in your white label SEO services?

Full-stack SEO delivered under your brand: campaign strategy, content and on-page, link building, local and Google Business Profile, technical SEO and audits, and white-label reporting. You can resell all of it or just the pieces you need.

Is it really white-label? Will my client know?

It is genuinely invisible. We don't put our name in reports, we don't email or call your client, and we stay off your sales calls on purpose. The portal, the deliverables, and the reporting all carry your brand. The relationship and the pricing are yours.

How is outsourced SEO priced?

Wholesale, so you build in real margin. Campaigns run on three packages, Tiny, Typical, and Turbo, with add-ons for extra locations, content, and links. You pay the partner rate and mark it up to your client. The full rate card is on our pricing page.

What size clients can you handle?

Any size. We have run high-volume programs at hundreds of active campaigns and we also run $5K and $10K monthly campaigns for larger and enterprise clients, including publicly traded companies. We scale the work to the budget either way.

Do you work with ecommerce and enterprise clients?

Yes. Ecommerce and enterprise or multi-location clients are some of the highest-value accounts an agency can carry, and we handle both, including franchise and multi-location architecture across many sites.

Do you handle AI SEO and generative search (GEO/AEO)?

Yes. We run AI search as a layer on a real organic foundation, earning citations in AI Overviews, ChatGPT, and Perplexity through the same authority, structure, and entity work that earns rankings, and we measure it by leads from AI sources. It ships white-label like everything else. See our white-label AI SEO page for the full picture.

How are you different from a fulfillment shop like The HOTH or E2M?

Fulfillment shops execute the tasks you order and leave the strategy and selling to you. We run the strategy and execution and build you a productized service around how you sell. The three models above break down the difference in full.

Do you help us sell SEO?

Yes, and it is a core part of the partnership. We build your sales collateral and pitch decks, shape a productized offer and pricing around how you sell, and train your sales and account team on the product. If your team wants to go deeper, our SEO managers run training webinars so they can confidently answer technical questions. You sell it as your own; we make sure you can. Plenty of our partners had never sold SEO before us.

Do we have to hand you the whole campaign, or can we just buy pieces?

Campaigns are managed: the agents do the daily work, our team reviews it, and you approve what ships. Pick the plan by how much work a client needs each month, then add pieces on top: extra content, links, Business Profile posts, locations, or a website build. The full rate card is on our pricing page.

Is white label SEO worth it?

For most agencies, yes. Hiring and retaining an in-house SEO team is expensive and slow, and white label lets you offer the service without the overhead. The caveat is choosing the model that matches what you actually need: a fulfillment desk if you already have a strategist, a partner if you want to grow the SEO line.

What is the difference between white label and reselling?

They describe the same arrangement from two sides. White label is the provider's term for delivering work under someone else's brand. Reselling is the agency's term for selling that work to clients as its own. In practice people use them interchangeably.

How much margin can I keep?

It depends on the model and your pricing. Agencies commonly mark white label work up substantially, and our partners typically run 50 percent or more. The real number is what is left after your own labor, which is why fulfillment's fat paper margin and a partner's thinner-looking margin often end up closer than they appear.

Do white label providers use PBNs?

Some fulfillment shops resell private blog network links without saying so. Always ask exactly how links are built. We don't run or resell PBNs; our links come from outreach and from our own Publishing House of owned media properties.

What if a client needs something the plan doesn't cover?

Ask. Most of the time it is a bit of extra support: a tricky client question, a second opinion on a proposal, a call you want a strategist on. That is part of the partnership. When it is real work outside the plan, a migration, a stubborn technical fix, a page that needs building, we scope it and quote it as a small project, usually a couple of hours of good work at your partner rate, and you mark it up like everything else.

How do we and our clients stay in the loop on the work?

Every campaign runs through your branded portal. A live work log shows what has been done, the roadmap shows what is coming next, and each campaign is built around clear initiatives tied to the client's goals. Scheduled monitoring also checks each site and alerts both you and us to issues like downtime or ranking drops, so you are never the last to know. You and your client review and approve as work ships, under your brand.

Add SEO to your lineup without hiring.

Book a growth call and we'll walk through the work, the portal, and the margins, and show you how the white-label partnership runs.

Prefer to explore on your own time? Start a free trial for pricing, case studies, and a free discovery.