How a boutique Australian agency 4×'d their SEO revenue
Subject: Boutique digital agency · ~8 staff · 18 months
When this partner first reached out, they were a thriving boutique agency with a steady client base and a strong reputation in their niche. The catch: every SEO opportunity that hit their pipeline turned into a hiring conversation they didn’t want to have.
The challenge
[Some details redacted at the partner’s request.]
They had three options on the table — hire a senior SEO in-house, push SEO leads to a referral partner, or find a white-label team. The first two had been tried already, with predictable results.
The approach
We embedded as their dedicated SEO bench. A single strategist owned the relationship, joined client calls when needed, and ran a unified reporting cadence under the agency’s brand.
Onboarding took two weeks. By month three, they’d added four new SEO retainers without making a single hire.
The result
Eighteen months in, organic recurring revenue is 4× what it was at the start of the partnership. More importantly, the agency now leads with SEO in pitches — a flip from where they started.