Optimizing Your Content For The Featured Answer Box

In Today’s video we’re keeping with the keyword theme, but we’re specifically going to talk about how some keywords return a featured answer box in Google’s Search Results page. Some people might call this the rich answer or direct answer box – as it stems from the knowledge graph. We’ll answer the questions, what is…

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Understanding Keyword Groups: Navigation, Informational, & Transactional

Transcript: I wanted to chat today quickly about the different types of keywords. When you’re conducting keyword research for a campaign or project, you’ll want to make sure you break your keywords out into at least these three distinct groups or “types” of keywords. The first type is navigational keywords. These keywords are often overlooked…

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