Posts by Adam Bate
Keyword mapping: What Is It And How To Do It In 2023
You can optimize a page for more than one keywords but you shouldn’t spend too much time optimizing multiple pages for the same keyword. Learn more on keyword mapping here.
Read MoreOptimizing Your Content For The Featured Answer Box
In Today’s video we’re keeping with the keyword theme, but we’re specifically going to talk about how some keywords return a featured answer box in Google’s Search Results page. Some people might call this the rich answer or direct answer box – as it stems from the knowledge graph. We’ll answer the questions, what is…
Read MoreHow to Identify Keywords That Your Competitors Are Ranking For or Trying to Rank For
In Today’s video I wanted to talk about keywords again. But today we’re going to look at finding keywords that your competitors are either ranking for or trying to rank for. This is a great way to collapse time on the keyword research and keyword mapping process and speed things up a bit by gaining…
Read MoreUnderstanding Keyword Groups: Navigation, Informational, & Transactional
Transcript: I wanted to chat today quickly about the different types of keywords. When you’re conducting keyword research for a campaign or project, you’ll want to make sure you break your keywords out into at least these three distinct groups or “types” of keywords. The first type is navigational keywords. These keywords are often overlooked…
Read MoreWebsite redesign SEO: mitigate risks and capitalize on opportunities
Redesigning a website is one of the highest risks times for its organic visibility. As a project manager or web designer you need to make sure you pay attention to these important aspects.
Read MoreSitebulb: The Best SEO Crawler & Auditor You Never Knew About
Sitebulb brings enterprise level crawl data analysis with the convenience of a desktop-based crawler. Click here to read more about Sitebulb.
Read MoreMobile First Index and SEO: How Will Things Change & What To Do
If you haven’t already heard of Google’s mobile first index, welcome to the party. Click here to learn how the mobile first index will impact your visibility.
Read MoreSEO For WordPress Websites: The Most Popular CMS For SEO
Learn how to optimize your WordPress website and click here to read the top five reasons why I love using WordPress as my CMS of choice for SEO.
Read MoreLink Building: Overview Of Different Link Building Strategies
Link building is still the most important factor for ranking a website in one way or another. Understanding your options is important. Click here for an overview of acquiring links in 2018.
Read MoreWhite Hat SEO: Make Informed Decisions on Your SEO
There is a lot of discussion on white hat vs grey hat vs black hat. Understanding what white hat SEO is and how it fits within the scope of overall search engine optimization is important.
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