INP: The Core Web Vital Metric Set to Replace FID in 2024

Starting in March 2024, Interaction to Next Paint (INP) will replace First Input Delay (FID) as the Core Web Vital metric. Once INP is implemented, the GSC report will no longer display FID metrics and will instead use INP as the new measure for responsiveness. The INP metric is now available in the Google Search…

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How Google’s Search Generative Experience is Reshaping SERPs

Google is currently testing a new feature, Search Generative Experience (SGE), that utilizes generative AI to create summaries of search results. Displayed directly on the search results page, these summaries are intended to provide users with essential information without requiring any clicks on external links. Before we move on, no, SEO isn’t dead. Working with…

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SEO vs Local SEO

SEO vs. Local SEO

I’m going to keep this one short and sweet. SEO or Search Engine Optimization is the process of optimizing a variety of areas of a website to drive more organic traffic. This is primarily done by better aligning website content and structure so it is more relevant to users and how they are searching for…

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10 Steps To Dominating Local SEO

Local SEO isn’t rocket science. In fact, it’s the most straight-forward and forgiving SEO out there. That’s probably why you have far more SEO companies focusing on Local SEO than you do eCommerce or Enterprise-level SEO. It’s more predictable and there are fewer variables to worry about when you’re dealing with a 30-page website than…

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Identifying Low Hanging Fruit Backlink Opportunities

Hey everyone, Adam here. Older brother at SEO Brothers. In Today’s video we’re going to wrap up our Link Profile month with a quick video on identifying low hanging fruit link opportunities. There’s no double that you can invest a significant amount of time and energy into acquiring high quality links on a consistent basis.…

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