Executive Clean: from 6-8 to 16-20 leads a day for a national commercial cleaning brand
Subject: Executive Clean (executive-clean.com) · Ongoing (12+ months)
Executive Clean came to us already running, but underserved. A previous agency had taken them partway, and the site was producing six to eight leads a day in a national commercial cleaning market with real demand behind it. The brand was strong. The search and conversion engine underneath it was not keeping up.
Taking over without losing ground
The first job in any takeover is to not break what’s working. We audited the existing footprint, held onto the rankings that were already earning, and built the plan around the gaps: thin coverage of the service lines and locations that matter in commercial cleaning, and a website that wasn’t fast or structured well enough to compete nationally.
What we built
This went well beyond a standard SEO campaign.
We designed and built an all-new, high-speed website, and we host it. Speed and clean structure are ranking and conversion factors, and owning the hosting means we control the parts of performance most agencies have to ask someone else to fix.
We also built Executive Clean a custom CMS to support how their business actually runs: routing inbound leads to the right sales reps so nothing sits in an inbox. That lead-allocation layer is the difference between more leads and more closed business.
On top of that foundation, we expanded keyword coverage across the service lines and markets that drive commercial cleaning inquiries nationally.
The outcome
Daily leads moved from six to eight up to sixteen to twenty, roughly a tripling of volume, and tens of thousands of keywords now rank where the program started from a far smaller base. It has been a national success story in the commercial cleaning space, and the partnership is ongoing.
The throughline is the one we care most about: this was never about ranking for its own sake. It was about building the site, the systems, and the reporting that turn search demand into leads, and leads into revenue Executive Clean can actually attribute.