The free tools we build for local businesses, plus a curated directory of the SEO software worth knowing. We're adding more of our own over time.
An instant audit of your site's SEO health, your Google Business Profile, and how AI search sees you, plus a human audit on request.
Run a free audit Free toolEstimate the traffic, leads, and revenue a keyword could bring if you ranked for it, with a realistic first-year ramp. No signup.
Open the forecasterA short, opinionated directory of the software that actually earns its place. The ones our own team uses are marked.
Google's own view of how your site is indexed and which queries you rank for. Free and essential.
Desktop crawler that finds broken links, redirects, and on-page issues at scale.
Google's performance and Core Web Vitals report, the same data our audit uses.
Your listing on Google Maps and the local pack. The foundation of local SEO.
Local rank tracking, citation building, and review management for multi-location work.
Citation finding and local rank tracking, strong for map-pack visibility.
Free traffic and conversion analytics, the source of truth for what SEO actually drives.
Client-friendly SEO dashboards that pull rankings, traffic, and campaign data together.
Google's free, flexible dashboard builder (formerly Looker Studio), built on your Search Console and Analytics data.
Links to third-party tools are for reference and aren't paid placements. Not sure which you actually need? Start with a free audit and we'll tell you.