Two brothers, an SEO agency, and a weekly look at the work behind the rankings.
We spend our days running SEO campaigns for agencies and watching what search actually rewards. Brothers in Search is where we hand that over: the tactics that are working right now, the ones that quietly stopped working, and the honest version of what it takes to grow an agency in a search landscape that keeps moving.
No fluff, no recycled best-practice lists. We are still shaping the format, but the goal is simple. Every episode should leave you with something you can use on Monday morning.
Co-host · Founder & COO
Twenty plus years in search. Adam has watched the algorithm updates come and go, and he brings the long memory and the strong opinions to every episode.
Co-host · Founder & CEO
Devon started as a lead SEO specialist and now runs SEO Brothers. He brings the operator's view: what is actually working, what is hype, and what it takes to run the work at scale.
Our recurring teardown. We climb into the crawl space of a real site or campaign and poke at the unglamorous mechanics most people never look at: the redirects, the architecture, the technical debt, the small fixes that move rankings more than the flashy stuff.
What's in the shed this week. We pull out the AI tools and automations agencies can actually use to cut the busywork and speed up delivery, then call what's worth adding to your stack and what's just hype.
More segments to come as we build the show.
Follow links go live on launch day. For now, mark the calendar: episode one drops July 28, 2026.