379% organic traffic lift for an Arizona roofing brand

Roofing in the Phoenix metro is competitive. Dozens of contractors compete for the same high-value city-level terms, and buyers typically call whoever ranks in the top three. The contractor was buried, with core terms like “tile roofing services Mesa” and “shingle roofing company Mesa” sitting outside position 85.

Worse, the contractor served both residential and commercial accounts, but the site collapsed both into a thin set of pages. Two distinct buyer intents fighting for the same URL is one of the more common SEO failure modes we see in trade services.

Audit findings

[Specific cities and competitor positions redacted at the partner’s request.]

Core roofing terms ranked between positions 87 and 94. No dedicated pages for tile, shingle, or commercial roofing as discrete service lines. Local authority signals were weak across the priority service area.

What we shipped

Months one through three were technical audit and roofing service page buildout. Each material type and account class got its own page, with the language and proof points each buyer actually wants to see. Months four through seven were local authority work and commercial-specific content. Months eight through ten were where the rankings caught up with the foundation, with the highest traffic months landing at the very end of the campaign.

Outcome

Traffic moved from 28 monthly organic sessions to 134 at peak, a 379% lift over ten months. Ten priority terms climbed 70 to 88 positions, with multiple top-5 placements across both residential and commercial.

Tracked GA4 leads grew from one a month at launch to 19 in the best month, totaling 72 across the campaign. The dual-vertical wins matter: simultaneous ranking gains for tile, shingle, and commercial roofing create a more resilient organic channel than depending on a single category.