White-Label SEO Packages

White-label SEO packages
priced for partners.

This is our complete white-label SEO pricing rate card. Every number below is the wholesale price you pay as a partner agency. You mark it up and bill your own client. The three packages are real, frequently-quoted starting points, and your account manager can tune any of them to fit your clients' competition, geography, and goals.

Month-to-month, no annual contracts Free discovery on every opportunity Billed in USD, inquire for CAD in Canada

Standard pricing for local businesses

Wholesale pricing for SEO campaigns run on local or multi-location business websites. The packages below are real starting points, not a fixed menu. Every campaign includes a free discovery, so the actual quote reflects budget, current performance, competition, and expectations.

Partner pricing. Direct clients receive proposals from a partner agency.

Tiny

Base-level managed campaign. Right for ultra-low-competition industries or sparsely-populated locations where steady fundamentals win.

$360 / mo
  • Semi-annual strategy review
  • 1 backlink + 1.5 hours of SEO Time each month
  • Best for low-competition local
Get Access

Turbo

When the market is tougher or speed matters more. Monthly strategy reviews, more SEO Time, more links, more content.

$1,210 / mo
  • Monthly strategy reviews
  • 4 backlinks + 5.5 hours of SEO Time each month
  • Best for competitive markets
Get Access

What's included at each tier

Counts and cadences below are starting points. Anything can scale up, scale down, or run on a different schedule.

Deliverable Tiny $360/mo Typical $620/mo Turbo $1,210/mo
Strategic review Semi-annual Monthly
Technical crawl review + fixes
Live reporting dashboard
Local Maps focus location 1 1
Backlinks per month 1 4
Priority Intents set Semi-annually Monthly
SEO Time per month 1.5 hours 5.5 hours
Authority content per month 0 2

This isn't a menu of different work per plan. Every campaign can include any of it; the package size sets how much SEO Time we have, not which work we do, and we focus the budget on the next most valuable thing. See everything SEO Time covers.

The full rate card

The building blocks behind the packages. Every campaign includes reporting and a health score; strategy, SEO Time, authority content, and links scale to the plan. Build any mix you want. These are wholesale prices you pay us and mark up to your client.

Website build $1,500 one-time A fast, modern site built on Astro and deployed on Cloudflare, with Emdash so your client can edit content themselves. No setup fee. Most popular Website + redesign-SEO $2,500 one-time Everything in the build, plus full redesign-SEO protection: we map every old URL, set the redirects, and preserve the rankings through launch.
In every campaign Reporting dashboard $50 / mo Live reporting in our Portal: what's next, what we're working on, and a work log of everything done. Show your client under your brand, or keep it internal.
In every campaign Health & crawl score $50 / mo Monthly health and crawl-score check that catches and fixes errors. Proactive technical work like page speed lives in SEO initiatives.
Strategy reviews $300 per review Cadence sets the monthly cost: semi-annual $50/mo, quarterly $100/mo, monthly $300/mo.
SEO Time $60 / hour, monthly Time on the next most important thing for the site: geo and service pages, on-page optimization, page speed, and technical improvements.
Location work $60 / mo each Per location, about an hour a month each: GBP updates, citation building, and local landing-page reviews.
Authority content $120 each, monthly Built for freshness and topical authority. Usually one, sometimes two a month depending on site size.
Backlinks $60 each, monthly Editorial links built each month from our publishing network.
Recommended for local GBP posting $50 / mo Google Business Profile posting across the whole campaign, any number of locations. Highly recommended for local SEO.
Managed hosting from $25 / mo Fast, secure hosting on Cloudflare's edge. Updates, SSL, and uptime handled.
Website maintenance from $100 / mo Ongoing content edits, fixes, and small changes so the site never goes stale.

Want it all in one number? Build your own package and we will scope a single monthly quote across SEO, the website, and the add-ons.

What each deliverable means

Strategic review
A scheduled session with your dedicated strategist to evaluate campaign performance, adjust priorities, and align on what is next. Tiny gets two per year, Typical four, Turbo every month.
Technical crawl review + fixes
Each month we run a full technical audit, by default through AgencyAnalytics. When AA is not a fit (like a franchisee on a subfolder, since AA only crawls full domains), we use our own crawling and scoring system. The commitment is a 95%+ score with zero critical errors.
Live reporting dashboard
A real-time dashboard (currently powered by AgencyAnalytics) showing rankings, traffic, conversions, and the work we are doing. You and your client can log in any time.
Local Maps focus location
One geographic target where we concentrate the work that drives map ranking: citation building, on-page optimizations to the GBP-linked landing page, and ongoing GBP profile updates (photos, service area, full services list build-out, and similar). Typically one of these per month. Additional locations available as an add-on starting at $60 each. (GBP posting is handled separately by our in-house posting tool and is not part of this line item.)
Backlinks
Editorial links built to your site each month from various publishing sources.
Priority Intents
The search intents we're actively working to rank for this cycle, set at each strategic review. Each intent maps to whichever page is best positioned to win it (sometimes the page you'd expect, sometimes a different one we surface during planning). Intents can be organic ('invisalign halifax') or map-based ('dentist in halifax'). Strategic review cadence determines re-setting: semi-annually on Tiny, quarterly on Typical, monthly on Turbo.
SEO Time
Specialist time set aside each month and directed at the next most important thing for the site: geo and location pages, service-page support, on-page optimization, page speed, and technical improvements. It is a time allocation, not loose 'flex' hours. Catching and fixing crawl errors is the health score's job; SEO Time is the proactive improvement work. Tiny gets 1.5 hours, Typical 3, Turbo 5.5, and you can add more at $60 per hour.
Authority content
A blog or authority piece written, optimized, and published to keep the site fresh and build topical authority in the space. You usually only need one, sometimes two a month depending on the size of the site. $120 per piece. (Geo and location pages fall under SEO Time, not content.)

Questions partners ask

Will I only pay one of the above price points?

Not necessarily. We complete a free discovery for every new opportunity you have. During this process, we make a specific budget recommendation based on the current performance, the goals and expectations, and how competitive the market is. While we can always work with the above price points, we may need to adjust expectations or timeline to success.

How much should I sell these for?

Every partner is different. We recommend selling these campaigns for at least 2×. Partners that provide SEO as part of a larger marketing campaign sometimes choose to go a bit lower. Partners that only sell SEO and add their own value often sell for 2.5× or 3× these prices.

Can I create my own custom packages?

Yes, absolutely. After we have worked on a campaign or two together and better understand your agency's needs, your account manager can work with you to customize packages unique to your clients and your workflow. These are often variations of our existing customized solutions for your business.

I have an existing book of business. Can you support it all?

Of course. We have worked with many agency partners and have successfully migrated as many as 60 campaigns within the first few months of working together. Be sure to mention this during your demo call. We'll iron out the details to ensure you and your clients have a seamless transition.

What currency do you charge in?

All of our listed and quoted prices are in USD, and that's how we bill by default. Canadian partners can inquire about CAD billing at a fixed conversion rate.

How does invoicing work? What if I have 10 campaigns?

All of our invoices are prorated to the first of the month. If you start a campaign on the 15th, you'll pay half of the monthly amount and then the full monthly amount on the 1st going forward. Most clients view SEO in monthly cadences with monthly reports, so billing aligns to that. By default, each campaign gets its own invoice (a single line for the full amount, labeled "SEO Campaign") and they're charged together as a single credit card transaction. If you'd prefer one consolidated invoice across all your campaigns for accounting, we can arrange that.

Do your campaigns have annual contracts?

No. All of our individual campaigns have a month-to-month contract with a one-month cancellation policy.

What is your cancellation policy?

We require a one-month cancellation notice. For example, if you want to cancel a campaign so it does not bill on March 1st, you'll need to submit your cancellation request by January 31st.

Do you offer refunds?

No. We do not offer refunds on services. If there is ever an error with billing (such as an incorrect amount or a missed cancellation), these will always be rectified, including refunds. We do not offer refunds for any other reason.

My client ghosted and stopped paying me. What can we do?

We're on the same team. While this doesn't happen often, we have experienced situations where clients stopped paying our partners. The most important thing is to communicate transparently and quickly so we can align on a plan forward, whether that's extending the invoice due date, pausing service temporarily, or another solution. Your account manager will work with you on a resolution.

I think I'm set. How do I get started?

Your first step is to book a demo. Mike will walk you through the deliverables and systems you'll use, answer your questions, align on hot topics, and confirm we're a good fit. Once we're aligned, campaigns activate on a Monday or the 1st of the month, whichever you prefer. Your first month prorates from the start date, and after that billing runs on the 1st with cancel-anytime terms.

Let's grow your agency's revenue.

We've been a white-label SEO and website partner to agencies since 2015. Book a growth call and we'll walk through how we deliver under your brand, or unlock the partner package to explore pricing, sample reports, and a free discovery on your own time.

White-label under your brand Free discovery audits