Estimate the traffic, leads, and revenue a keyword could bring if you ranked for it, then add your SEO cost to see the return. Adjust the numbers to your business for a realistic first-year forecast. Free, no signup.
Use a transactional, buyer-intent term, the kind people search when they're ready to call or buy (like "emergency plumber Halifax"), not a broad research phrase. Pull the volume from your audit or keyword research.
The Google position you're aiming to reach and hold.
How hard the keyword is to rank for. This sets how fast you climb. Higher competition, slower ramp.
Share of visitors who become a lead or sale. 2 to 5% is typical for local service sites.
Your average sale, what a new customer pays you. Leave blank to skip revenue.
The share of that revenue you keep as profit. Used for a true ROI. Leave blank to use revenue.
What you spend on SEO per month. Add it to see your estimated return. Leave blank to skip ROI.
These are directional estimates based on industry-average click-through rates, not a guarantee of rankings or revenue. For a forecast built on real keyword data and competition in your market, start with a free audit.
The tool starts from how many people search your core, buyer-intent keyword each month, the kind of term people use when they're ready to call or buy. It multiplies that by the average share of searchers who click the organic result in your target position, which gives estimated monthly clicks. It then applies your conversion rate to estimate leads, your average revenue per customer to estimate revenue, and your profit margin to estimate profit.
Rankings build over time, so the forecast splits into two views: year one, while you climb, and every year after, once you hold the ranking. How fast you climb depends on competition, so that control sets the ramp, roughly six months for a low-competition term, nine for a typical local market, and around fourteen for a competitive one. The click-through rates below are rounded industry averages and vary with search intent, your industry, and how many ads or map results sit above the organic listings.
If you add your monthly SEO cost, the tool estimates ROI, your return relative to what you invest. Year one usually runs lower, and can even be negative, because you invest from month one while rankings build; the every-year-after view shows the ongoing return once you are ranking. ROI is based on profit, so enter your margin for a true figure.
You enter how many people search your target keyword each month, the position you want to reach, your conversion rate, and what a customer is worth. We apply an industry-average click-through rate for that position to estimate monthly clicks, then turn that into leads and revenue, ramp it across a first year, and, if you add your SEO cost, estimate your return on investment.
For SEO it's ROI, return on investment. ROAS, return on ad spend, is a paid-advertising term because you're buying clicks directly. SEO is an ongoing investment rather than ad spend, so the standard measure is ROI: the return you get back relative to what you spend. This tool shows your estimated return at your target position, plus a first-year view that runs lower while rankings build.
They're rounded industry averages from public studies of how often searchers click each organic position. Real click-through rates vary by query, intent, and how many ads or map results sit above the organic listings, so treat the output as a directional estimate, not a promise.
SEO is not instant. It takes months to climb to a position and hold it, so year one is lower than every year after. How fast you climb depends most on competition: a low-competition local term might take around six months, a typical market about nine, and a competitive one fourteen or more. Existing domain authority, whether you already rank nearby, and how aggressively you publish also help. Setting the competition level adjusts the ramp and the chart.
No. No honest SEO can guarantee rankings or revenue. This is a planning estimate to help you weigh the opportunity. For a forecast grounded in real keyword data and competition in your market, request a free audit and we'll build one with you.