Devon Bate, Founder & CEO at SEO Brothers
Author

Devon Bate

Founder & CEO

Devon Bate is the co-founder and CEO of SEO Brothers, where he runs Partner Experience and Growth: the agency partners the team works with, and the systems that keep their campaigns measurable and improving. He and his brother Adam started the company in 2015; today it's a team of thirty plus, headquartered in Halifax.

His lens has always been data first: measure what actually drives revenue, the leads and booked jobs, not vanity rankings. That's what he brings to the company's approach, and it's why the current chapter leans so hard on the software and reporting that make results faster and more transparent for the businesses it serves.

He writes here about local SEO, multi-location search, and where search is heading, and co-hosts the Brothers in Search podcast with Adam.

Co-host of the Brothers in Search podcast
Written by Devon Bate

Guides from Devon Bate

SEO

AI SEO: Getting Cited in AI Search

AI SEO, GEO, and AEO are mostly new names for old work. How AI engines decide what to cite, why it's a layer on a real organic foundation rather than a shortcut, the honest measurement stance (leads, not visibility scores), and what it means for local businesses.

Read guide SEO

Google AI Overviews and SGE: How They Changed Search and What to Do About It

AI Overviews are the largest single shift in Google's SERP layout in a decade. What changed, the impact on click-through rates, the optimization tactics that work in the new layout, and where the dust is still settling.

Read guide SEO

How Google SERPs Have Evolved (and Where They're Going)

A history and current state of Google's search results page. From the original 10 blue links to universal search, featured snippets, knowledge panels, and AI Overviews. What each shift meant for SEO, and how to optimize for the modern SERP layout.

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The Google Disavow Tool: Why You Almost Certainly Should Not Use It

A direct guide to Google's Disavow Links tool. What it is, the narrow circumstances where it's appropriate, the much wider circumstances where it isn't, and why the tool is misused often enough that we've written this anti-guide.

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White-Label SEO Audits: How We Run Them for Partner Agencies

White-label audits for digital agencies who want to offer SEO without operating an in-house SEO team. The deliverable, the process, and the difference between automated audit software and human-run audits.

Read guide Agency

White-Label SEO Reporting: Reporting for Your Clients With Your Brand

A good white-label SEO report does three things at once: informs your client, protects your margin, and reinforces your brand instead of your fulfillment partner's. The platforms, the structure, and the reporting cadence that work.

Read guide SEO

The Battery Problem Hiding Behind the AI Boom

AI search and the broader AI buildout are driving data center electricity demand straight into a wall. The interesting question isn't whether the grid can keep up. It's what kind of batteries will hold it together when it doesn't.

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Multimedia SEO: Why Your Content Should Live in Five Formats

SEO stopped being a text-only sport a few years ago, and 2021 is the year that became impossible to ignore. The interesting question is no longer whether to produce multimedia. It's how to ship one piece of source content across five formats without quintupling the workload.

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