Devon Bate
Author

Devon Bate

Founder & CEO

Devon Bate is the co-founder and CEO of SEO Brothers. He came to SEO from a finance and consulting background, and from day one in 2015 he was the one doing the work, the company's first and only SEO specialist while he and his brother Adam built it from nothing.

Today he leads the company's technology-first chapter, focused on the software and process that make SEO work faster and more transparent for the agency partners SEO Brothers serves. He writes here about local SEO, industry verticals, and where search is heading, and co-hosts the Brothers in Search podcast with Adam.

Co-host of the Brothers in Search podcast
Written by Devon Bate

Guides from Devon Bate

Industry

SEO for Dentists and Dental Practices

How general and family dental practices win local search across emergency dental queries, cosmetic premium services, insurance acceptance content, and the family-positioning that drives most general practice growth.

Read guide Industry

Medspa SEO: Ranking a Medical Aesthetics Practice in a Saturated Market

Medspa SEO sits at the intersection of medical and beauty search behavior. The framework that gets aesthetic injectables, laser, and body contouring practices ranking against Groupon, RealSelf, and the practice across the street.

Read guide Industry

SEO for Auto Repair Shops and Mechanic Services

How auto repair shops win local search across vehicle-make and service-type combinations, urgent breakdown queries, and the fleet versus consumer split that defines most independent shops.

Read guide SEO

Google AI Overviews and SGE: How They Changed Search and What to Do About It

AI Overviews are the largest single shift in Google's SERP layout in a decade. What changed, the impact on click-through rates, the optimization tactics that work in the new layout, and where the dust is still settling.

Read guide SEO

How Google SERPs Have Evolved (and Where They're Going)

A history and current state of Google's search results page. From the original 10 blue links to universal search, featured snippets, knowledge panels, and AI Overviews. What each shift meant for SEO, and how to optimize for the modern SERP layout.

Read guide Industry

SEO for Cannabis Businesses: Dispensaries, CBD Brands, and Cannabis Service Providers

Cannabis businesses cannot run paid ads on Google or Meta in most markets, which makes organic search the primary acquisition channel. This guide covers dispensary, CBD, and ancillary-service SEO with the regulatory and trust signals the category demands.

Read guide Industry

SEO for Financial Services: Accountants, Insurance, and Mortgage

Financial services SEO has tighter regulatory constraints, higher trust expectations, and stronger seasonal patterns than most verticals. The framework, the niche specialization angles, and the practice-specific tactics for accounting firms, insurance brokers, and mortgage professionals.

Read guide Industry

Franchise SEO: Multi-Location Architecture, Franchisee Ownership, and Local Visibility

Franchise SEO has to solve two problems at once: a corporate brand campaign and a network of local campaigns that don't cannibalize each other. The framework that actually works across hundreds of locations.

Read guide Agency

Free Website SEO Audit: What's Included and How It Works

A real audit done by real people, not a 60-second automated score. What our free SEO audit covers, how the process works, what you get, and what happens after.

Read guide Industry

Hair Transplant SEO: Ranking FUE, FUT, and Destination Clinic Practices

Hair transplant SEO is built on FUE versus FUT keyword splits, cost-driven research content, and gallery-led conversion. The framework that wins for clinics ranging from a single-city practice to a destination clinic serving international patients.

Read guide Industry

SEO for Home Services Businesses: Local Search for Service-Area Trades

A hub guide for home services SEO. What makes the category different from other local-business SEO, the GBP and review tactics that drive booked service calls, and links down to vertical-specific guides for plumbers, HVAC, carpet cleaning, and more.

Read guide SEO

The Google Disavow Tool: Why You Almost Certainly Should Not Use It

A direct guide to Google's Disavow Links tool. What it is, the narrow circumstances where it's appropriate, the much wider circumstances where it isn't, and why the tool is misused often enough that we've written this anti-guide.

Read guide Industry

SEO for Law Firms: A Practical Guide for Family, Immigration, Personal Injury, and General Practice

Legal SEO is one of the most competitive verticals in search. The framework that works across practice areas, plus the specific tactics that separate family law, immigration, and personal injury campaigns from general practice work.

Read guide Industry

SEO for Property Management and Apartment Communities

Property management SEO has to serve two audiences at once: owners looking for management services and tenants searching for places to rent. The framework, the dual-audience content strategy, and the local SEO tactics that drive both leasing and acquisition.

Read guide Industry

SEO for Plastic Surgery Practices: Rankings, Patient Acquisition, and Lead Conversion

Plastic surgery is one of the most competitive medical SEO verticals. The framework for ranking procedure pages, the dual focus on SEO and lead conversion, before-and-after content strategy, and the local tactics that actually drive consultation bookings.

Read guide Agency

White-Label SEO Audits: How We Run Them for Partner Agencies

White-label audits for digital agencies who want to offer SEO without operating an in-house SEO team. The deliverable, the process, and the difference between automated audit software and human-run audits.

Read guide Agency

White-Label SEO Reporting: Reporting for Your Clients With Your Brand

A good white-label SEO report does three things at once: informs your client, protects your margin, and reinforces your brand instead of your fulfillment partner's. The platforms, the structure, and the reporting cadence that work.

Read guide SEO

The Battery Problem Hiding Behind the AI Boom

AI search and the broader AI buildout are driving data center electricity demand straight into a wall. The interesting question isn't whether the grid can keep up. It's what kind of batteries will hold it together when it doesn't.

Read guide SEO

Multimedia SEO: Why Your Content Should Live in Five Formats

SEO stopped being a text-only sport a few years ago, and 2021 is the year that became impossible to ignore. The interesting question is no longer whether to produce multimedia. It's how to ship one piece of source content across five formats without quintupling the workload.

Read guide