Content review moves to a shared link

Early February 2026. Written content got a feedback loop that partners used from a link, Workbench gained a library of playbooks, and the first content-writing agent drafted its first pages.

February opened with content. Drafts had been documents passed around by link and email, and feedback lived wherever the reply happened to land. By the 15th a draft had one page, one feedback thread, and one approve button.

For our partners

1. A piece of content now has a share page. Open the link, read the draft, leave feedback inline, and approve it there when it is right.
2. The campaign plan gained a share link from the Portal on the 12th, so an agency could forward the plan to a client without giving them a login.
3. Smaller things: the Portal works on a phone now, with a proper sidebar menu, and a loading bar shows when a page is slow to arrive. The dashboard shows discoveries from the last thirty days rather than all of them, and new team members are no longer added to every campaign by default; you add them to the ones they need.

1. The content share page

Every note is counted and kept with the draft. From the 12th the Portal’s plan pages pointed content approvals at that page instead of asking for approval in the plan table, and each plan row gained a notes column that opens the activity around it. Rejecting a plan item became a status you choose rather than a click you cannot take back. Completed deliverables got their own pages, and when a piece was ready for review the row linked straight to the document.

Behind the scenes

1. The share page was the visible end of a rebuild of content assets, and two people editing the same draft can no longer overwrite each other.
2. The first content-writing agent ran on February 6. Given a planned piece and a campaign, it drafts the content.
3. Workbench got a library. Standard operating procedures and playbooks that had been scattered documents moved into it on the 9th and 10th.
4. Spreadsheets did not die this month. On the 12th we built the opposite: Workbench could push a campaign’s plan into the deliverable spreadsheet template a partner already received, filling the tab a person used to fill.
5. Notifications were overhauled: they open where the work is, mark themselves read when you act, and clearing them no longer loses the ones underneath. My Tasks split by type, and a manager can see another person’s task list.
6. A discovery keyword research agent arrived on the 12th, analysing the search results for a prospect’s terms as a step in the discovery.

1. Content assets rebuilt

Drafts got revisions, drag-and-drop uploads, images pasted straight into comments, and PDFs and other attachments inline. Screen recordings embed in a draft’s notes. A draft can be published from the same page it was written on.

2. The first content-writing agent

The prompts it works from were rewritten that week as the team read the output. It reads the client’s own homepage before it writes, so the voice starts from theirs rather than ours.

3. A library

It has at-mentions, image uploads, labels, and pages per business function that can be reordered by hand. The point was less the documents than where the team looks when a question comes up.

4. Plans into spreadsheets

The spreadsheet was still the delivery format; the work of producing it stopped being a person’s job. The replacement came in April.