A client can be tracked on the platform even when the agency uses its own tracker

Keyword tracking is now a per-client choice rather than one answer for the whole agency, and citation audits look further out from the obvious directories and read more of what they find.

Most of today sat under the surface, in the citation audit and in how one of our agents is offered its options. One change will be visible tomorrow morning, on the keyword tracking screens.

For our partners

Keyword tracking is now a per-client choice. An agency that connected its own rank tracker used to have one answer for every client on the list: that tracker. The connected tracker is still the default, and now any single client can be set to track on the platform instead.

The picker on the keyword roll-up and on the client card opens with tracking on the platform. Choosing it takes that client off the outside project and moves its live keywords across, history included. The keywords already sitting in the agency’s own account stay exactly where they are, to keep or remove as the agency likes, and the confirmation says so before anything moves.

A client tracked on the platform reads as tracked: no pending proposal, no unlink button. It leaves only by picking a project in the outside tracker, which moves the keywords the other way. This is for the new client who was never added to the agency’s account, and for the agency coming off a tool one client at a time.

Behind the scenes

1. Citation audits now look further out from the obvious directories and read more of what they find.
2. An agent no longer sees options it is never allowed to use.
3. Alerts raised while someone is working on a change stay with that person instead of being recorded as real.

1. Deeper citation audits

A full audit used to look at one page of general search results and a fixed slice of what came back. The profiles that quietly go wrong are rarely in the core couple of dozen directories; they sit further down, and a long-tail test showed that is what a full audit was still missing. The sweep now reaches further and reads roughly twice as many candidate pages.

Going wider drags in pages that look like listings and are not: an empty shell profile, an events page. A page that comes back with no business name, no practitioner name, no phone and no street is no longer counted as a listing. We also kept a way to run an audit at the old depth, so we can measure what the extra reach actually buys rather than assume it.

2. Options an agent cannot use

Telling an agent in writing not to do something is weaker than not offering it. One of our agents could see four kinds of content work among its options that it can never file outside a content plan, with a line in its instructions saying so. The line is gone and so are the options, for the work where they do not apply. Repeated dry runs since: the agent reached for none of them, and every claim it made held up.