You sell it and own the client. We run the strategy and the work under your brand, build you a productized service to sell, and keep you ahead of every client conversation with live tracking and proactive alerts. We never show up. You just look brilliant.
Your clients want SEO, and building an in-house team to deliver it is slow and expensive. Outsourcing it to whoever you found last week is a gamble. White label SEO solves that: we do the work, you resell it under your brand, and your client never knows we exist.
We are not a fulfillment desk that runs your brief and disappears. We build the strategy with you, shape a productized service around how your agency actually sells, and run the campaigns under your name. You keep the relationship, the pricing, and the margin. If you want to understand the models first, start with our white label SEO guide.
You already know how to win clients and run the relationship. You just don't want to build and babysit an SEO team to keep them. Whether you've never sold SEO or you've sold it for years and need to scale, we plug in at your level.
You already run monthly calls and report on performance, so adding SEO is natural. You just don't want to staff the discipline. We slot in behind your existing client rhythm.
You build the sites and clients expect them to rank. Instead of guessing at SEO or turning the work away, you resell ours as the natural next step after launch.
You're brilliant at one-time projects but less sure about the ongoing monthly report conversation. That is exactly where we lean in hardest, so recurring revenue stops feeling foreign.
You're our kind of partner if:
The worst moments in this business all happen on a client call you weren't ready for. We built proprietary software so they stop happening to you.
“So... what have you actually done this month?”
Workbench, our proprietary project management software, records every touchpoint on the campaign, down to the smallest detail. You walk into the call knowing exactly what's been done, and you choose what the client sees and what stays behind the curtain.
“Rankings dipped. What are we going to do about it?”
The roadmap lays out the concrete work ahead: content, links, topics, anchor text, even scheduled GBP posts. The initiatives go further, naming the objective, how it ladders to the campaign's goals, and the pieces we believe will get there. The 'what are you going to do about it' answer is ready before they ask.
“How did you not notice my site was down?”
Performance Pulse watches each campaign automatically: uptime, IP changes, page-speed shifts, unexpected content edits, and priority keywords moving in or out of the top three and page one, plus traffic and conversion drops that also surface broken tracking. You pick what you're alerted on; a few alerts, like a site going down, are mandatory. We get pinged and so do you, so you bring it to the client instead of the other way around.
That's what the software is for. Book a free discovery and we'll show you the work log, the roadmap, and Performance Pulse in action, all under your brand.
Every part of an SEO campaign, run under your brand. Resell the whole stack or just the pieces you need.
We build the strategy with you, keyed to the client's market and the intents that actually move leads. You stay in the conversation; we do the thinking and the work.
Recurring content and on-page work that targets the terms worth winning, written to rank and to read like the client's own brand.
Links built to move rankings, not to pad a report, and never resold PBNs.
How we build linksMap pack, GBP, citations, and service-area pages. Local is what we do best, including multi-location and franchise at scale.
Our local SEO frameworkYes, we run AI SEO. We earn citations in AI Overviews, ChatGPT, and Perplexity as a layer on the organic foundation, measured by leads, not vanity scores.
White-label AI SEOCrawl health, Core Web Vitals, schema, and the fixes that let the rest of the work pay off, on whatever platform the client is on.
A live portal on your own domain showing the work, the rankings, and the leads. Your client sees your brand, never ours.
Most providers stop at the work. We set up your whole sales side too, from the collateral and pricing to training your team, so SEO becomes something your agency owns and sells with confidence.
One-pagers, pitch decks, and proposals in your branding and your voice, ready to drop into your next sales call. You walk in looking like you've sold SEO for years.
We sit with you and shape the offer, deliverables, and positioning to your market. Bundle SEO into a retainer, sell it on its own, or attach it to a website build. Want a productized service you can repeat, or fully custom proposals per client? We work either way.
We help you structure pricing that protects your margin across every client, from a single local campaign to a multi-location program. You set the price. We make sure the model holds as you grow.
Never sold SEO before? We help you frame it: where it fits in your lineup, what to promise, and how to talk about results without overpromising.
We onboard your sales and account managers on the product itself, so they can pitch it with confidence and handle the first round of questions without reaching for us.
When your team needs to go deeper, our SEO managers host training webinars and meet with your account managers directly to explain how SEO actually works, so they can field technical client questions like the experts you're presenting them as.
They've been really great at working with us to develop a process that really is seamless and works well for us, and helping us understand how we can bring the most benefit to our clients.
The real question is who owns the strategic direction. Hand it to us, or keep it and pull only the pieces you need. Either way, everything ships under your brand.
We own the strategy and the outcome.
We run discovery, build the plan, and deliver the full campaign as your team. Because we're on the hook for the result, every managed campaign starts with discovery, unless we've already built you a ready-to-sell package.
You own the strategy. We supply the firepower.
You direct the campaign; we provide the pieces you'd rather not build in-house. No discovery required, because the strategic direction is yours to set.
Best for agencies with their own SEO know-how that need overflow, capacity, or a specific piece of the stack.
Not sure which fits? Most partners start managed and pull levers back as their own team gets comfortable. You're never locked in.
Plenty of providers will run your tasks. A few will even join your sales calls. Here is what actually separates a partner from a fulfillment desk.
We don't put our name or face on your client calls, because the moment we do, your client is one search away from learning you subcontract. We back your sales from behind and let you stay the only name in the room.
We have onboarded around 100 clients in a single month for one partner and grown it to roughly 400 active campaigns, and we also run $5K and $10K monthly campaigns, including for publicly traded companies. Small or large, we are fluent at both ends.
Most providers hand you deliverables and leave the selling to you. We build your offer, your collateral, and your team's confidence, so SEO becomes something your agency owns, not something you quietly outsource.
You get SEO managers who learn your accounts and treat the results like their own, not a rotating desk that closes tickets. For everything your client can see, they are your in-house SEO team.
Adam and Devon Bate started SEO Brothers in 2015 and still run it today, from Halifax, with a team of thirty plus behind them. Adam sets the SEO strategy and runs how the work gets delivered; Devon runs the partner side and the systems that keep campaigns measurable. When you partner with us, these are the people accountable for it.
You and your company were hands down the best partners we ever worked with, and I appreciate all the support over the many years together.
Start with a free discovery. We'll look at your portfolio, shape the right offer around how you sell, and show you the margins.
Once you're set up as a managed partner, every campaign follows the same rhythm: clear goals, defined initiatives, and a hypothesis-test-iterate loop you and your client can watch in real time.
Partner onboarding · set up once
We learn your agency: your niche, how you sell, and the margin you need. This is about your business, not a single client, and there is no drawn-out sales cycle.
We shape the offer, pricing, and positioning around how you sell, then hand you the branded collateral and pitch decks to take to market. Most partners want a productized service they can repeat; if you'd rather we build full custom proposals per client, we do that too.
We onboard your sales and account managers on the product, run an SEO training session so they can speak to the work, and stand up your branded portal on your own domain.
Every campaign · ongoing
For each client you sign, we set the goals and define the initiatives: the strategic direction for the campaign, aligned to the client's market and what actually moves leads, not a loose list of tasks.
Strategy, content, links, local, and technical SEO, delivered as your team. You and your client review and approve in the portal as work ships.
Every initiative is a hypothesis. We measure it against leads and adjust: double down on what's working, change what isn't. The campaign keeps moving in the right direction instead of drifting.
Honestly, working with the SEO Brothers has been incredible. The process is great and I always know what I'm getting on every single project.
We carry the SEO. To do it well, there are a few things we need from you so the work matches what your client was sold.
Tell us what matters most for the business and what each client actually expects. The sharper the priorities, the sharper the strategy.
We need to know what you've promised clients and how it's packaged and priced at retail, especially when we didn't write the proposal, so delivery matches the sale.
Treat us like part of your agency and we'll do the same. The partners who win biggest loop us in early; they don't hand off a brief and vanish.
Search isn't a straight line up, and anyone who promises one is selling you something. What ranked last year may not rank next year. So we work like investors: we form a hypothesis, test it, measure it against leads, and when something doesn't land we change it and push past it. That means some volatility along the way. What you won't get is complacency. We'd rather move you in the right direction with the odd dip than sit still and watch rankings quietly rot.
The biggest accounts your agency can carry are also the hardest to deliver. We run both, so you can sell them with confidence.
Category and product-level SEO for online stores, with the technical and content depth ecommerce demands. Built to scale across large catalogs without losing the rankings that drive revenue.
Enterprise organic and multi-location or franchise programs across many sites and markets, including publicly traded clients. See our franchise and multi-location guide.
Three managed-campaign packages. These are the partner rates you pay and resell at your own price. Add extra locations, content, and links as you need them.
Base-level managed campaign. Right for ultra-low-competition industries or sparsely-populated locations where steady fundamentals win.
Our most-quoted package. Full-stack local SEO with content, links, Maps, and SEO Time directed at the Priority Intents that move the campaign.
When the market is tougher or speed matters more. Quarterly strategy reviews with more SEO Time, more links, and more content each month.
This is a summary. The complete rate card, add-ons, and website builds live on the pricing page.
Pair SEO with fast, white-label websites built on Astro and Cloudflare, editable by your clients and resold under your brand. A new site plus an ongoing campaign is a clean, recurring package.
See white-label web designFull-stack SEO delivered under your brand: campaign strategy, content and on-page, link building, local and Google Business Profile, technical SEO and audits, and white-label reporting. You can resell all of it or just the pieces you need.
It is genuinely invisible. We don't put our name in reports, we don't email or call your client, and we stay off your sales calls on purpose. The portal, the deliverables, and the reporting all carry your brand. The relationship and the pricing are yours.
Wholesale, so you build in real margin. Campaigns run on three packages, Tiny, Typical, and Turbo, with add-ons for extra locations, content, and links. You pay the partner rate and mark it up to your client. The full rate card is on our pricing page.
Any size. We have run high-volume programs at hundreds of active campaigns and we also run $5K and $10K monthly campaigns for larger and enterprise clients, including publicly traded companies. We scale the work to the budget either way.
Yes. Ecommerce and enterprise or multi-location clients are some of the highest-value accounts an agency can carry, and we handle both, including franchise and multi-location architecture across many sites.
Yes. We run AI search as a layer on a real organic foundation, earning citations in AI Overviews, ChatGPT, and Perplexity through the same authority, structure, and entity work that earns rankings, and we measure it by leads from AI sources rather than a vanity visibility score. It ships white-label like everything else. See our white-label AI SEO page for the full picture.
Fulfillment shops execute the tasks you order and leave the strategy and selling to you. We run the strategy and execution and build you a productized service around how you sell. Our white label SEO guide breaks down the difference in full.
Yes, and it is a core part of the partnership. We build your sales collateral and pitch decks, shape a productized offer and pricing around how you sell, and train your sales and account team on the product. If your team wants to go deeper, our SEO managers run training webinars so they can confidently answer technical questions. You sell it as your own; we make sure you can. Plenty of our partners had never sold SEO before us.
Either works. Most partners run managed, where we own the strategy and deliver the full campaign as your team. Managed campaigns start with discovery because we're responsible for the result, unless we've already built you a ready-to-sell package. If you already run your own SEO strategy, go self-serve and pull only the pieces you need: white-label reporting, research, links, content, or our posting software. You set the dial.
Every campaign runs through your branded portal. A live work log shows what has been done, the roadmap shows what is coming next, and each campaign is built around clear initiatives tied to the client's goals rather than a loose task list. Our Performance Pulse system also monitors each site automatically and alerts both you and us to issues like downtime or ranking drops, so you are never the last to know. You and your client review and approve as work ships, under your brand.
Book a growth call and we'll walk through the work, the portal, and the margins, and show you how the white-label partnership runs.
Prefer to explore on your own time? Unlock the partner package for pricing, case studies, and a free discovery.