Discovery reports download as a PDF

The discovery report gets a Download PDF button and real competitor heatmaps, and the team can read live Search Console and Analytics data for any campaign from their own tools.

A day on the discovery report, mostly on what it looks like printed.

For our partners

1. The discovery report share page has a Download PDF button. The PDF is built from exactly what the prospect sees, on letter paper, with the same geometry as the monthly report PDFs.
2. Competitor comparison cards show each competitor’s own heatmap where they used to show a placeholder.
3. Two rows left the report: the Brand row in the competitive matrix and the keyword table’s total row.

1. Download PDF

We went through it page by page: sections pack pages instead of forcing breaks (a sample report went from 23 pages to 20, with the site audit dropping from four sparse pages to two full ones), table rows never split, table headers repeat on continuation pages, the four AI assistant cards print as an even two by two, and the sources section starts on its own page.

2. Competitor heatmaps

A local scan only produces one heatmap image and it belongs to the client, which is why the cards had a placeholder. The report now draws each competitor’s heatmap itself, from the scan’s own rank grid, on a real map of the scanned area: green for top three, amber for four to ten, red beyond. The framing matches the client’s scan image so the cards read side by side, and three cards fill the row instead of huddling in half of it.

3. Two rows gone

Brand search only runs against the client’s own site and we should not guess competitors’ brand names. The total row only summed the starred keywords and read as a wrong total.

Behind the scenes

1. Our team can now pull live Search Console data (top queries, page by query, URL inspection, sitemaps) and Analytics data (per-page sessions split into organic and AI assistant traffic, with a prior-window comparison) for any linked campaign from their own tools, without opening the app.
2. Mentions in the staff inbox stay until cleared and open on the exact comment, highlighted, mid-thread.
3. A link campaign with no network chosen picks its networks on the first placement.