Choose which analytics events count as conversions in the report

The client report can count the events you name as conversions instead of the property's key events. Every discovery gets a strategist's review before it is ready, and agents read facts but no longer write them.

Friday brought one reporting change and a handful of smaller ones.

For our partners

1. The report settings sheet has a Counted as conversions picker: pick one or more of the linked property’s events and every conversion number in the report uses that set. Nothing picked means key events, exactly as before.
2. Every email to a client can be paused, per client or for every client at once.
3. Every discovery now gets an agent’s draft followed by a strategist’s review before you are told it is ready.
4. Tasks are shaped by our team and read on your side; monitoring checks, content generation and campaign scope are set by our team.

1. Counted as conversions

Conversions in the Website section of the report have always been the property’s key events, and many partners never set those up, or have them tuned for Ads. The picker lists the events the property recorded over the last 90 days, busiest first, marked where they are already key events. The chosen set drives the KPI, the daily chart and the By type list in the partner view, the client portal, the CRM tab and the PDF.

2. Pausing client emails

The per-client switch sits in the Client notifications card on the client’s Client Portal tab, and Quick actions in the top bar pauses or resumes every client at once.

Behind the scenes

1. Facts are written by people; agents read them and keep their notebooks.
2. An agent sent to one task now touches that task only.
3. Page reads got more literal: a 404 is the site’s own answer and counts as having read the page.
4. Domain monitoring stopped counting down to registration and certificate expiry, which flagged every live site once a year, and watches for a registration actually lapsing.
5. Link placements survive a paused writer agent, and a placement that fails for a passing reason is tried again on the next pass.

1. Who writes facts

Agents were briefly able to write facts. Alongside real ones, such as the company’s history, came logs of what the agent had checked that day. An agent that must look at the site every time it works will always find something to write down, so the ability came out.

2. One task at a time

Approving one draft had set the agent working on all four of the month’s drafts at once, and it rewrote three it was never asked about.

3. Literal page reads

Redirects are named hop by hop with their status, and a redirecting link is repointed rather than called dead.