Weekly ranking summaries only compare days the tracker finished

The weekly rankings line now ignores days a tracker has not finished delivering and confirms a drop before a client reads about it. Activity feeds for multi-location clients collapse the same finding into one row.

Most of today went into what a client reads: the weekly rankings line, and the activity feed for clients with a lot of locations. Both were saying more than the underlying data supported.

For our partners

1. The weekly rankings line only compares days where the tracker has finished delivering, and a drop has to hold for two days before a client sees it.
2. In the activity feed, the same profile finding on the same day is now one row that says how many profiles it was seen on.
3. Changing who implements work or who writes it now carries the pending tasks across with the change.
4. Book a call on Start here opens the right calendar: partners land on my calendar, everyone still deciding books a fit call with us.

1. Weekly rankings that match the tracker

Every campaign gets a weekly line about what moved. Trackers do not deliver a day all at once, and a keyword with no position yet looks exactly like a keyword that fell off. The line now checks how much of a day has actually arrived before using it as a comparison point, and treats a thin day as a delivery gap rather than a result.

A keyword counts as dropped only when it is also missing on the full day before. A keyword that has never ranked in the window now reads as newly in the top 100 instead of back in the top 100, and the headline number counts every mover rather than the length of the list under it. If a campaign misses the weekly pass it gets picked up later in the week, and no campaign ever gets two lines for the same week.

2. One row per finding, not one per location

A client with forty locations was getting forty identical rows for the same Google Business Profile finding, the same day, and a clear line that repeated itself. The same finding on the same day is now one row with a line like “Seen on 18 profiles.”, and only a check on a later day clears it. Long result summaries clip to their first sentence, and a task that arrives approved and a task waiting for approval share a single row saying it was added to the plan.

Behind the scenes

Our blog featured images had a house rule: a photograph, no faces. Nobody asked us for that. It came from us, and for a partner delivering home care content it is close to the opposite of what the image should show. So the rule moved out of the house style and onto the website: each site can say whether people’s faces belong in its images, and whether the image is a photograph or a card with the post title set on a panel in the site’s own colours and heading font, with the domain under it. The colours and the font are read from the live homepage rather than typed in by hand, and nothing is written to a site until the preview has been looked at. Sites that say nothing keep exactly the image they had.

The rankings work came with its own measuring. Before the new judgement was allowed to write anything, we ran it across every campaign against the live tracker data and read the old line beside the new one, campaign by campaign.